In most cases, it is
true that patient dog eats the fattest bone. Since his departure from
E.M.E early in the year, Skales has been on a roller coaster ride. First
he unveiled his own record label, then he dropped a couple of chart
topping singles, got signed on to a new record label, acquired a new car
and he’s preparing to drop his elusive debut album in November 2014.
Well, here’s the real story of his new mouth watering record deal with Baseline Records.
The
first advantage of his deal is the fact that despite being signed on to
Baseline, led by industry veterans Howie T and Dipo Abdul, Skales gets
to still maintain control and leadership of his own label OHK records,
where he nurtures and grooms fast rising acts and producers.
The new
deal Skales signed with Baseline is worth about N200m; the terms ensure
he gets a brand new car, house, cash advance, and upkeep allowance, all
totalling almost N200m.
According to NET, It’s the most expensive
recording deal in the industry, and a huge surprise, considering the
hard times labels and marketers are facing, and the flight of investment
from labels.
But Baseline has deep pockets, according to those who
know. And, following Howie T and other consultants’ guidance, it appears
they are ready to shake things up.
The label did not confirm the figures, with Howie saying ‘I
cannot give you any specific figure because we don’t want other
artistes to start running to us, however what I can tell you is that the
deal is worth hundreds of millions. It includes his new car, new house
and total lifestyle package. We are changing his whole lifestyle’
‘Skales
will be at the NEA awards in New York at the end of the month, after
that he’s going to London for a concert, and then to Canada on a tour,
[then] he’ll drop his album in November. So you see it’s a total
package, we don’t want to create any form of distraction by revealing
any figures, but trust me it’s a huge deal, it’s about the biggest deal
in the industry at the moment.’
Baseline is owned by one of Kessington Adebutu’s sons but run by Howie T and Dipo Abdul of Kiss Group.
No comments:
Post a Comment