Mavin Records boss, Don Jazzy, has been under fire recently when speculations went viral that is ‘Dorobucci’ song has an occultic inclination.
Although
he came out to debunk such claims, tongues have not yet stopped waging,
more so when he asked for entries for the creative designs of ‘Doro
Mega Super Hero’ with a cash prize reward of $3000.
One of Nigeria’s
creative directors, Tola Alabi, has described the competition as a
publicity stunt, which he sees as unethical and exploitative.
According
to Tola, Don Jazzy, instead of spending such money for the so-called
competition, could have approached a creative agency or individual to do
the job for him.
Here is what he wrote;
HERE WE GO AGAIN!
Another
PR stunt getting off making thousands of artists and designers work
without pay. I can imagine how many creatives would get on their macs
and pcs to spend endless hours with the hopes of creating 'DORO MEGA
SUPER HERO'(whatever that is). Not only is this unethical but very
exploitative.
How do you pick the best out of over a thousand designs? As
a matter of fact, how do you effectively pick the best out of over a
thousand anything? If Don jazzy has $3000 to spend on developing this
excuse of character, why doesn't he approach a creative agency or
individual and work them.
Isn't that how he does his music videos? I wonder why he doesn't make that a competition as well? Simple
because music video directors would not waste their time and resources,
but unfortunately graphic designers would. Anyway, good luck to the
person who 'wins'. For those who take part and have nothing to show but
another heavy file to take up your RAM- I warned ya!
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